Spec workSpec work portfolio. Concepts created independently to demonstrate capability. Not affiliated with or commissioned by the brands shown.
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Training apparel · Spec funnel walkthrough

Ten Thousand

The brand

Ten Thousand makes performance training gear; the Interval Short (7-inch, from $88) is their best-selling training short.

The spec brief we set ourselves

Sell one engineered short against the drawer of cheap ones: four static hooks, a field-test advertorial, and a lander carrying the verbatim 1-year Quality Commitment Guarantee.

What this demonstrates

A restrained monochrome system — blueprint spec-sheet to QC-document — and a guarantee-led funnel that quotes the exact terms.

STEP 01 — THE ADS

4 spec statics

Round 1 concepts. Click any ad to open it full-size.

Ten Thousand spec ad: Our Best Seller. $88.
Our Best Seller. $88.Blueprint spec-sheet with leader-line callouts.
Ten Thousand spec ad: Fails In A Year? Replaced.
Fails In A Year? Replaced.Industrial QC document, stamped guarantee — risk reversal.
Ten Thousand spec ad: No Pinch. No Bounce.
No Pinch. No Bounce.Gym-floor cinematic, athlete under the loaded bar.
Ten Thousand spec ad: One Short. Every Session.
One Short. Every Session.Warm amber flat-lay: one short ringed by worn generics (original concept).
STEP 02 — THE ADVERTORIAL

The editorial bridge

The story that warms the click between ad and offer.

The case for one good short · spec concept
Open the advertorial
STEP 03 — THE LANDING PAGE

Where the click converts

The landing page the funnel drives to.

Interval Short 7-inch — landing page · spec concept
Open the landing page