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Infrared wellness · Spec funnel walkthrough

HigherDOSE

The brand

HigherDOSE makes at-home infrared wellness products; their Infrared Sauna Blanket (from $699) delivers sauna-style heat therapy in a roll-up form.

The spec brief we set ourselves

Sell the Infrared Sauna Blanket to the cold-plunge and boutique-sauna crowd: six distinct static hooks, a us-vs-them advertorial, and a landing page — all built from verified PDP facts.

What this demonstrates

Six genuinely different ad concepts on a single product, an editorial that reframes the cold-vs-warm debate, and a matching lander — one coherent funnel end to end.

STEP 01 — THE ADS

6 spec statics

Round 1 concepts. Click any ad to open it full-size.

HigherDOSE spec ad: 175°F. No Sauna Needed.
175°F. No Sauna Needed.Amber-on-black heat-glow product hero.
HigherDOSE spec ad: A Sauna You Roll Up.
A Sauna You Roll Up.Rolled product on a warm cream editorial ground.
HigherDOSE spec ad: Why They Quit Cold Plunges.
Why They Quit Cold Plunges.Cold-blue edges melting into an amber center (us-vs-them).
HigherDOSE spec ad: Cancel the Sauna Membership.
Cancel the Sauna Membership.Bold amber colour-block value play, product knockout.
HigherDOSE spec ad: Sweat Now. Glow After.
Sweat Now. Glow After.Moody sensory lifestyle, blanket wrapped.
HigherDOSE spec ad: 95% Felt Instantly Calmer.
95% Felt Instantly Calmer.Serene golden spa scene carrying the social-proof stat.
STEP 02 — THE ADVERTORIAL

The editorial bridge

The story that warms the click between ad and offer.

Why cold-shower people switched to infrared · spec concept
Open the advertorial
STEP 03 — THE LANDING PAGE

Where the click converts

The landing page the funnel drives to.

Infrared Sauna Blanket — landing page · spec concept
Open the landing page