Spec workSpec work portfolio. Concepts created independently to demonstrate capability. Not affiliated with or commissioned by the brands shown.
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Back relief & mobility · Spec funnel walkthrough

Chirp

The brand

Chirp makes the Wheel+, a back-stretching and muscle-relief wheel; this funnel leads with the in-stock 3-Pack (10"/6"/4", $71.99).

The spec brief we set ourselves

Sell the Wheel+ 3-Pack on pick-your-pressure and proof: four static hooks, a desk-worker advertorial, and a lander — fully compliance-swept, no condition claims.

What this demonstrates

Relief-category creative that stays strictly compliant, a big-number social-proof concept, and an original pressure-dial diagram — with the whole funnel behind it.

STEP 01 — THE ADS

4 spec statics

Round 1 concepts. Click any ad to open it full-size.

Chirp spec ad: Pick Your Pressure.
Pick Your Pressure.Midnight studio, electric-blue rim, descending 3-wheel lineup.
Chirp spec ad: Release Deep Muscle Tension.
Release Deep Muscle Tension.Dusk living-room relief lifestyle, lime pop word.
Chirp spec ad: 12,211 Reviews. Rated 4.8.
12,211 Reviews. Rated 4.8.Swiss big-number navy proof poster.
Chirp spec ad: Three Sizes. One Happy Back.
Three Sizes. One Happy Back.Nested wheels drawn as a pressure dial (original concept).
STEP 02 — THE ADVERTORIAL

The editorial bridge

The story that warms the click between ad and offer.

Why desk workers lie on a wheel · spec concept
Open the advertorial
STEP 03 — THE LANDING PAGE

Where the click converts

The landing page the funnel drives to.

Chirp Wheel+ 3-Pack — landing page · spec concept
Open the landing page