/* ============================================================
   Spec Work Portfolio — gallery-grade neutral system
   Vanilla CSS. Deliberately quiet so it never competes with
   the funnel creative it frames.
   ============================================================ */

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}

:root{
  --bg:#f6f6f4;
  --panel:#ffffff;
  --ink:#1b1b1a;
  --ink-soft:#3c3c3a;
  --muted:#77776f;
  --faint:#9a9a92;
  --line:#e7e7e2;
  --line-strong:#d9d9d2;
  --gold:#8a6d24;
  --gold-bg:#f3eddc;
  --radius:14px;
  --radius-sm:10px;
  --maxw:1120px;
  --font:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,"Apple Color Emoji","Segoe UI Emoji",sans-serif;
  --shadow:0 1px 2px rgba(24,24,20,.04),0 8px 30px rgba(24,24,20,.05);
  --shadow-hover:0 2px 6px rgba(24,24,20,.06),0 18px 50px rgba(24,24,20,.10);
}

body{
  background:var(--bg);
  color:var(--ink);
  font-family:var(--font);
  font-size:16px;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
}

.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px;width:100%}

/* ---------- Spec ribbon (top of every page) ---------- */
.ribbon{
  background:var(--ink);
  color:#f4f2ea;
  font-size:12.5px;
  letter-spacing:.01em;
  position:sticky;
  top:0;
  z-index:50;
}
.ribbon-inner{display:flex;align-items:center;gap:14px;padding:9px 24px;flex-wrap:wrap}
.ribbon-tag{
  flex:none;
  text-transform:uppercase;
  letter-spacing:.14em;
  font-size:10.5px;
  font-weight:700;
  padding:3px 9px;
  border:1px solid rgba(255,255,255,.35);
  border-radius:999px;
  color:#fff;
}
.ribbon-text{color:#d9d6cc}

/* ---------- Generic head ---------- */
.eyebrow{
  text-transform:uppercase;
  letter-spacing:.16em;
  font-size:12px;
  font-weight:600;
  color:var(--muted);
  margin:0 0 14px;
}

/* ---------- Index: site header ---------- */
.site-head{padding:66px 0 30px}
.site-head h1{
  font-size:clamp(30px,5vw,50px);
  line-height:1.06;
  letter-spacing:-.02em;
  font-weight:700;
  margin:0 0 22px;
  max-width:16ch;
}
.lede{
  font-size:clamp(16px,1.9vw,19px);
  color:var(--ink-soft);
  max-width:60ch;
  margin:0;
}

/* ---------- Index: services strip ---------- */
.services{
  border-top:1px solid var(--line);
  border-bottom:1px solid var(--line);
  background:var(--panel);
  margin-top:44px;
}
.services-inner{
  display:flex;
  align-items:baseline;
  gap:10px 26px;
  padding:22px 24px;
  flex-wrap:wrap;
}
.services-kicker{
  flex:none;
  margin:0;
  text-transform:uppercase;
  letter-spacing:.14em;
  font-size:12px;
  font-weight:700;
  color:var(--ink);
}
.services-line{margin:0;color:var(--ink-soft);font-size:15.5px}

/* ---------- Index: gallery of funnels ---------- */
main.wrap{padding-top:52px;padding-bottom:20px}
.section-title{
  display:flex;align-items:baseline;gap:12px;
  margin:0 0 22px;
}
.section-title h2{font-size:15px;text-transform:uppercase;letter-spacing:.14em;margin:0;font-weight:700}
.section-title .count{color:var(--faint);font-size:14px}

.gallery{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:26px;
}
.card{
  display:flex;flex-direction:column;
  background:var(--panel);
  border:1px solid var(--line);
  border-radius:var(--radius);
  overflow:hidden;
  box-shadow:var(--shadow);
  transition:transform .18s ease,box-shadow .18s ease,border-color .18s ease;
}
.card:hover{transform:translateY(-3px);box-shadow:var(--shadow-hover);border-color:var(--line-strong)}
.card-media{position:relative;aspect-ratio:1/1;background:#eceae4;overflow:hidden}
.card-media img{width:100%;height:100%;object-fit:cover}
.lead-badge{
  position:absolute;top:12px;left:12px;
  background:var(--gold-bg);
  color:var(--gold);
  border:1px solid rgba(138,109,36,.28);
  font-size:11px;font-weight:700;
  letter-spacing:.08em;text-transform:uppercase;
  padding:4px 10px;border-radius:999px;
  backdrop-filter:saturate(1.1);
}
.card-body{padding:18px 20px 20px;display:flex;flex-direction:column;flex:1}
.card-meta{display:flex;align-items:baseline;justify-content:space-between;gap:10px;margin-bottom:9px}
.card-brand{font-weight:700;font-size:18px;letter-spacing:-.01em}
.card-cat{font-size:12px;color:var(--muted);text-transform:uppercase;letter-spacing:.1em;text-align:right;flex:none}
.card-story{margin:0 0 16px;color:var(--ink-soft);font-size:14.5px;line-height:1.55;flex:1}
.card-cta{font-size:13.5px;font-weight:600;color:var(--ink)}
.card:hover .card-cta{text-decoration:underline;text-underline-offset:3px}

/* ---------- Brand walkthrough: header ---------- */
.brand-head{padding:40px 0 26px}
.back{
  display:inline-block;margin-bottom:26px;
  font-size:13.5px;color:var(--muted);font-weight:500;
}
.back:hover{color:var(--ink)}
.brand-head h1{
  font-size:clamp(30px,5.5vw,52px);
  letter-spacing:-.02em;font-weight:700;margin:0;line-height:1.02;
}

/* ---------- Brand: brief strip ---------- */
.brief{padding-bottom:8px}
.brief-grid{
  display:grid;grid-template-columns:repeat(3,1fr);gap:26px;
  border-top:1px solid var(--line-strong);
  border-bottom:1px solid var(--line-strong);
  padding:28px 0;
}
.brief-h{
  font-size:12px;text-transform:uppercase;letter-spacing:.13em;
  color:var(--muted);font-weight:700;margin:0 0 9px;
}
.brief-col p{margin:0;color:var(--ink-soft);font-size:15px;line-height:1.6}

/* ---------- Brand: sections ---------- */
.section{padding:52px 0 8px}
.section-head{margin-bottom:26px}
.section-head .step{
  display:inline-block;font-size:12px;font-weight:700;letter-spacing:.14em;
  color:var(--faint);margin-bottom:8px;
}
.section-head h2{font-size:clamp(22px,3vw,28px);letter-spacing:-.01em;margin:0 0 6px;font-weight:700}
.section-sub{margin:0;color:var(--muted);font-size:15px}

/* ---------- Brand: ads grid ---------- */
.ads-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:24px;
}
.ad{margin:0}
.ad-thumb{
  position:relative;display:block;
  aspect-ratio:1/1;overflow:hidden;
  border:1px solid var(--line);border-radius:var(--radius-sm);
  background:#eceae4;box-shadow:var(--shadow);
  transition:transform .18s ease,box-shadow .18s ease,border-color .18s ease;
}
.ad-thumb img{width:100%;height:100%;object-fit:cover;transition:transform .3s ease}
.ad-thumb:hover{box-shadow:var(--shadow-hover);border-color:var(--line-strong)}
.ad-thumb:hover img{transform:scale(1.03)}
.ad-zoom{
  position:absolute;bottom:10px;right:10px;
  width:30px;height:30px;border-radius:8px;
  display:flex;align-items:center;justify-content:center;
  background:rgba(20,20,18,.62);color:#fff;font-size:15px;
  opacity:0;transition:opacity .18s ease;
}
.ad-thumb:hover .ad-zoom{opacity:1}
figcaption{padding:12px 2px 0}
.ad-hook{display:block;font-weight:700;font-size:14.5px;letter-spacing:-.005em}
.ad-note{display:block;color:var(--muted);font-size:13.5px;margin-top:3px;line-height:1.45}

/* ---------- Brand: advertorial / lander preview ---------- */
.preview{
  display:block;
  border:1px solid var(--line-strong);
  border-radius:var(--radius);
  overflow:hidden;
  background:var(--panel);
  box-shadow:var(--shadow);
  transition:transform .18s ease,box-shadow .18s ease;
}
.preview:hover{transform:translateY(-2px);box-shadow:var(--shadow-hover)}
.preview-chrome{
  display:flex;align-items:center;gap:7px;
  padding:11px 16px;background:#f0efe9;border-bottom:1px solid var(--line);
}
.preview-chrome .pd{width:11px;height:11px;border-radius:50%;background:#cfcec6;flex:none}
.preview-url{
  margin-left:12px;font-size:12.5px;color:var(--muted);
  letter-spacing:.02em;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;
}
.preview-viewport{position:relative;height:520px;overflow:hidden;background:#fff}
.preview-viewport iframe{
  position:absolute;top:0;left:0;
  width:100%;height:1180px;border:0;
  pointer-events:none;background:#fff;
}
.preview-fade{
  position:absolute;left:0;right:0;bottom:0;height:120px;
  background:linear-gradient(to bottom,rgba(255,255,255,0),var(--panel));
  pointer-events:none;
}
.preview-open{
  display:flex;align-items:center;justify-content:space-between;
  padding:15px 18px;font-weight:600;font-size:14.5px;
  border-top:1px solid var(--line);
}
.preview-open::after{content:"↗";color:var(--muted);font-weight:400}
.preview:hover .preview-open{text-decoration:underline;text-underline-offset:3px}

/* ---------- Footer ---------- */
.site-foot{
  margin-top:64px;
  border-top:1px solid var(--line);
  background:var(--panel);
  padding:34px 0 46px;
}
.foot-studio{margin:0 0 8px;font-weight:600;font-size:14px}
.foot-disc{margin:0;color:var(--muted);font-size:13px;max-width:70ch}

/* ---------- Lightbox ---------- */
.lb{
  position:fixed;inset:0;z-index:100;
  display:none;align-items:center;justify-content:center;
  background:rgba(18,18,16,.9);
  padding:4vmin;
}
.lb.open{display:flex}
.lb-fig{margin:0;max-width:min(92vw,900px);display:flex;flex-direction:column;gap:12px}
.lb-img{
  max-width:100%;max-height:80vh;object-fit:contain;
  border-radius:8px;box-shadow:0 20px 60px rgba(0,0,0,.5);background:#111;
}
.lb-cap{color:#e9e7de;font-size:14px;text-align:center;margin:0}
.lb-cap b{color:#fff}
.lb-close,.lb-nav{
  position:absolute;background:rgba(255,255,255,.1);color:#fff;
  border:1px solid rgba(255,255,255,.18);cursor:pointer;
  width:46px;height:46px;border-radius:50%;font-size:20px;line-height:1;
  display:flex;align-items:center;justify-content:center;
  transition:background .15s ease;
}
.lb-close:hover,.lb-nav:hover{background:rgba(255,255,255,.2)}
.lb-close{top:20px;right:20px}
.lb-nav{top:50%;transform:translateY(-50%)}
.lb-prev{left:20px}
.lb-next{right:20px}

/* ---------- Responsive ---------- */
@media (max-width:900px){
  .gallery{grid-template-columns:repeat(2,1fr)}
  .ads-grid{grid-template-columns:repeat(2,1fr)}
  .brief-grid{grid-template-columns:1fr;gap:22px;padding:24px 0}
  .preview-viewport{height:440px}
}
@media (max-width:600px){
  .wrap{padding:0 18px}
  .ribbon-inner{padding:9px 18px}
  .site-head{padding:40px 0 24px}
  .gallery{grid-template-columns:1fr;gap:20px}
  .ads-grid{grid-template-columns:1fr}
  .services-inner{padding:18px}
  .lb-nav{width:40px;height:40px}
  .lb-prev{left:8px}.lb-next{right:8px}
}